+72% Add-to-Cart — InWhite Case Study
How we restructured the mobile journey and checkout flow to capture lost revenue and boost overall engagement on small screens.
01 // The Challenge
Traffic without action.
Despite a steady flow of mobile traffic, the add-to-cart rate was unacceptably low. The mobile experience was cluttered, buttons were hard to reach, and product images were not optimized for quick swiping.
02 // The Solution
Frictionless swiping.
We implemented a strict mobile-first design strategy. The "Add to Cart" button became sticky on the bottom of the screen. Galleries were optimized, and the entire checkout flow was condensed to remove unnecessary steps.
Responsive Interaction Design
Testing multiple mobile checkout variants to ensure maximum ergonomics and touch accessibility.
The Results.
Immediate bump in primary micro-conversion.
Increased scroll depth and interactions.
"I enjoyed working with Webalchemy on my website and business social media, and the experience was excellent."